Our Mission Your bridge to what’s next
Bringing together planning, design, and marketing,
we approach each challenge with flexible thinking.
What we create is your future.
Forwards began by walking alongside community activities.
We listen to the hopes of municipalities, schools, community groups, and businesses, sort out their challenges, and give them shape through the power of design. That is our mission.
We don’t just make ads or websites. We engage deeply with everything from analysis and customer journey design to local partnerships, and propose “systems” that make sure your services reliably reach the people they are meant for.
Taking community-rooted challenges further.
As your partner, we build the bridge to your next step forward.
Our strengths
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Listening
The foundation behind Forwards’ meticulous design and well-considered strategy is our ability to listen. To turn the future you envision into reality, we listen closely and with empathy, seeking to understand even your deepest values and feelings. We believe every vision of the future you can imagine can be realized, and we build the bridge from “vision” to “reality.”
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Creativity
We pursue design that goes beyond good looks: design that drives results and communicates what you want to say.
We use design skills not for appearance’s sake, but to achieve your goals. We deliver high-quality, compelling creative work that conveys your brand’s character and value and helps you reach your objectives. -
Drive
Forwards excels at local marketing, offering approaches suited to each community’s needs and culture. We strengthen connections with local people and build trust within the community. This helps raise customer loyalty and brand awareness within the local community.
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Attracting Customers
Reliable customer attraction that makes you the local choice. Through trade-area analysis, strategic planning, and design that moves people, we have helped local businesses solve their customer acquisition challenges at the root. There is a reason some designs bring customers in. By knowing the community, knowing the target audience, and deeply understanding the passion behind each business, Forwards proposes design that doesn’t just look good but actually gets people moving. That is why it leads to real results.
About Logo The story behind our logo
The Forwards logo is based on the letter “F,” with an arrow expressing the drive to move boldly toward the future. Our key color, orange, symbolizes our attitude of overcoming any difficulty brightly and positively, like the sun.
The rounded corners reflect our commitment to valuing empathy, not just results.
Everything Forwards believes in and stands for is captured in this logo.
When the logo is flipped and joined with itself, the letter H appears. It stands for the initial of Hashiguchi, Forwards’ CEO, and symbolizes our mission of being “a bridge that connects people.”
The two combined logos also form the golden ratio (1:1.618).
The sideways triangle represents Forwards’ energy. As it engages with our clients, it creates harmony and beauty, growing into something of more universal value.
CEO
Creator Forwards
What one person can’t do alone,
we move forward as a team
Solving challenges takes a diverse range of specialized skills and knowledge.
At Forwards, professionals from many fields, including designers, marketers, writers, and engineers, work together to bring your vision to life.
Our goal isn’t to make deliverables; it’s to build your future.
Let’s grow a business together that thrives alongside the community.
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Web Engineer / Photographer Kei Yamazaki 山崎 ケイ
Drawing on a sharp sensibility and marketing experience, Kei has built a strong track record with proposals tailored to each company’s challenges. Kei handles everything from SEO and MEO for stronger customer acquisition to video shooting and editing, and provides solid support all the way through branding.
Born in Sapporo, lives in Hino, father of one. -
Web Coder / Designer Hajime Goto 後藤 元
After more than a decade designing earphones and vibration devices at an audio equipment maker, he moved into web design. Now focused on coding and design, he is known for careful work that attends to every detail.
Lives in Hino, father of two. At home, too, he treasures the joy of making things. -
Copywriter / Editor Mino Kokuba 国場 みの
Handles a wide range of work, from web and print design to interview articles, video narration, and branding.
Combining knowledge and experience built up in each field to propose and create flexibly. Especially skilled at interviews that organize information while drawing out the message you truly want to convey. -
Video Production / Filming Junya Suzuki 鈴木 惇也
Studied optics for visual expression at Waseda University Graduate School, then spent 10 years working on lighting and camera for TV programs at NHK Technologies. Now a video creator handling everything from shooting to editing, dedicated to producing high-quality footage.
Lives in Fuchu. -
Retoucher Michinori Sakazume 坂爪 道程
A retoucher working across a wide range of genres, highly regarded for delicate retouching that handles light and color with care to bring out the full appeal of every photograph. Respecting the intent of each shoot and the individuality of each subject, this pursuit of natural, beautiful results has earned the trust of many creators and clients.
